Adtech’s compliance theatre is headed to Europe’s top court – TechCrunch

For those watching the slow motion unpicking of surveillance advertising in the European Union here’s a fresh development on the long and winding road to a long-overdue legal reckoning: Multiple grounds for appeal lodged by industry body, the IAB Europe, against a breach finding earlier this year against its self-proclaimed “best practice” framework for obtaini…….

AdTech Holding Hosts the First HackAdTech Hackathon in Cyprus – PR Newswire

LIMASSOL, Cyprus, Oct. 28, 2022 /PRNewswire/ — AdTech Holding, the Cyprus-based international lab, focused on creating startup ecosystems and innovations for AdTech and MarTech projects, informs that it’s hosting the first Open HackAdTech Hackathon, in Limassol.

During November 26-27, the 2022 HackAdTech – an Open AdTech Hackathon with the largest prize pool in Cyprus – takes place……..

MGNI vs. PUBM: Which AdTech Stock is Worth Buying? – TipRanks

AdTech stocks have struggled tremendously this year, but many of them have taken a much deeper hit than other tech stocks due to their reliance on advertising revenue. In this piece, we compared two AdTech stocks. While both Magnite (NASDAQ: MGNI) and PubMatic (NASDAQ: PUBM) are off dramatically year-to-date, Magnite has seen greater volatility. It lost half its value between January and Novemb…….

Global AdTech Company TripleLift Names Dave Clark as New Chief … – PR Newswire

Digital media executive joins company as it accelerates media + data strategy and international expansion

NEW YORK, Oct. 3, 2022 /PRNewswire/ — TripleLift, the advertising technology company reinventing ad placement, today announced that Dave Clark has joined as its Chief Executive Officer. Clark most recently served as General Manager at FreeWheel, a Comcast Company. …….

Adtech giant Criteo faces $65M fine in France for GDPR consent breaches – TechCrunch

In the latest blow to the creepy ‘tracking-ads’ complex, French adtech giant Criteo has been found in breach of European Union data protection regulation and hit with a €60 million sanction (~$65 million) by the country’s national privacy watchdog in a preliminary decision following a multi-year investigation.

Digital rights advocacy group Privacy Inte…….

EU Retailers Leverage AdTech Innovations, Data to Deliver Tailored Customer Experiences – PYMNTS.com

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Tech Brief: AI general approach, the future of AdTech – EURACTIV

Welcome to EURACTIV’s Tech Brief, your weekly update on all things digital in the EU. You can subscribe to the newsletter here. 

 

“The Czech EU Council presidency’s final compromise text takes into account the key concerns of the member states and preserves the delicate balance between the protection of fundamental rights and the promotion of uptake of …….

How AdTech Is Adapting To The Metaverse – Web3 Solutions – Alphabet (NASDAQ:GOOGL) – Benzinga

Web3, the next iteration of the World Wide Web that is coming to replace the current Web2 Internet, is about to change the marketing landscape for good. United with the Metaverse, another grandiose tech concept that is evolving right now, it has the potential to bring drastic changes to the advertising industry because many of the existing fundamental principles of digital ma…….

Apple’s adtech plans reveal its APAC advertising ambitions | Advertising – Campaign Asia

As Apple beefs up its digital advertising business with new hires and builds a demand-side platform (DSP), its adtech stack will eventually look similar to those from Google, Facebook and Amazon. Of the three, it will likely resemble Google’s adtech stack the most due to their similarities.  

For example, both Apple and Google have web browsers and app stores and operate the two lar…….

Tech Brief: AI general approach, the future of AdTech – EURACTIV

Welcome to EURACTIV’s Tech Brief, your weekly update on all things digital in the EU. You can subscribe to the newsletter here. 

 

“The Czech EU Council presidency’s final compromise text takes into account the key concerns of the member states and preserves the delicate balance between the protection of fundamental rights and the promotion of uptake of …….